Monetizer

The Monetizer Plugin takes its name from the opportunity it gives to owners of real estate marketplaces, used car and classifieds sites. That is, it offers the most wanted and easy to use monetization options: bumping up and highlighting listings, while users get the opportunity to promote their ads on your site.

With numerous ads posted on your site daily, ads posted a few hours ago would quickly disappear from the first page as they move down the list. Users who wish to generate more leads to their listings will now be able to bump up their ads to the top page, where they are more likely to be spotted by buyers. Sellers will also be able to highlight their ads in order to make them more noticeable and eye-catching among many other similar ads.

How it works

Once the Plugin is installed and packages added, users will see two new links next to their listings: Bump Up and Highlight. The links navigate to separate pages where users may select bump up and highlight packages. The procedure for bumping up and highlighting is quite simple: a user selects a package or goes straight to the checkout, if one package is available only, makes a payment through an available payment gateway and his listing gets bumped up or highlighted. The user may both bump up and highlight a particular ad.

The Plugin may work together with the Pay-As-You-Go Credits plugin. That is, after purchasing a credit package the user will be able to use the balance for bumping up and highlighting his ads. The available credits will be automatically added to the bump up and highlight packages serving as a quick and on-site payment alternative for bumping and highlighting ads.

From My Profile the user will be able to check how many credits are left, if any, and what listings were recently bumped up and highlighted.

Despite the fact that bumping up a listing allows the user to push his ad to the top of the list it will always show up under featured ads, if any, because featured ads have higher priority and are always displayed at the top.

Back End

In admin panel the Plugin creates a manager, from where you can create and manage bump up and highlight packages. Adding a bump up package is simple and straightforward; all you need to do is to specify the number of bump ups and price for the package. Similarly, when adding a highlight package you will be asked to enter a price, number of listings to be highlighted within the package, and also the number of days, during which a listing(s) will be highlighted. You also may give different names to packages if you plan to add a few of them.

The Monetizer Plugin is essential for classifieds sites because it gives your users more ways to promote their listings and whereas webmasters may expect increased revenue by extending the range of paid services.